Privacy Protection
Crucial Information could be defined as that part of any individual identifiable privacy protection information which when released to the general public and/or used for the purpose other than for which it was originally assembled, could cause or lead to one or more of the following:
- Could lead to financial or material loss;
- Could lead to loss of opportunity, prestige, etc.
- Could lead to discrimination, embracement, humiliation, etc.;
- Could affect the well being of the entity in question and/or its associates;
Privacy protection is about this crucial information.
The process of profiling (also known as "tracking") assembles and analyzes several events, each attributable to a single originating entity, in order to gain information (especially patterns of activity) relating to privacy protection of the originating entity. On the Internet, certain organizations employ profiling of people's web browsing, collecting privacy protection and the URLs of sites visited. The resulting privacy protection profiles may or may not link with information that personally identifies the people who did the browsing.
Some web-oriented marketing-research organizations may use this privacy protection practice legitimately, for example: in order to construct profiles of privacy protection 'typical Internet users'. Such profiles, which describe average trends of large groups of Internet users rather than of actual individuals, can then prove useful for privacy protection market analysis. Although the aggregate data does not constitute a privacy protection violation, some people believe that the initial profiling does.
Profiling becomes a more contentious privacy protection issue, on the other hand, when data-matching associates the profile of an individual with personally-identifiable information of the individual.
In summary, include a well written privacy protection policy which spells out exactly how you use any data that you get from your visitors. This includes information entered directly by them such as email addresses, as well as things that are merely inferred, such as ad tracking and cookie usage in privacy protection. By doing this, you will gain your visitors trust and improve your privacy protection credibility.
