Privacy Security

Companies can attempt to your privacy security using cookies to track your surfing habits, then compile a profile to determine which types of products you normally purchase. This can be further analyzed to extrapolate which products you are likely to purchase in the future, there is no privacy security. And this allows advertisements to be targeted at people who are likely to purchase, which increases the value of the advertising campaign against privacy security.

Other uses, of course, include more, shall we say, slimy practices against privacy security. These run the gamut from selling your email addresses (to other marketers and spammers as well) to outright crimes such as fraud and identity theft to privacy security.

Now don't get this wrong. There are valid uses for cookies, web bugs, and all of the other things used to track privacy security customers. These include shopping carts, personalization and the memorization of entry fields. All of these uses are to make privacy security things more convenient for the consumer, which thus makes it more likely for people to return the site.

In fact, many people have no objection to the tracking of their privacy security surfing habits and the maintenance of a profile. After all, these are used to show highly targeted advertisements, which means a customer will only, in theory, see ads in privacy security which he has an interest.

Consumers want to know how their personal privacy security information will be used, so companies started creating legal documents called privacy security policies. These explain exactly how any and all information collected from a surfer or customer will be used.

Unfortunately, these privacy security policies have become extremely complex and virtually unintelligible. I have seen policies which are over 100k in size (all text), which is ludicrously large. Thus, P3P was born to make this a little easier for the consumer about privacy security, and thus make him more comfortable with surfing and shopping on line.